This could be the key to a truly sustainable business

“Sustainability, which has become a bit of a business buzzword, is largely misunderstood. In the rush to promote their sustainability credentials, corporations are looking more at marketing, communications and social engagement, and less at the many opportunities available to them to move towards a more sustainable future. The current reality is that sustainability is corporate code for enhancing social licence.” Article written by Gordon Hughes, mentioning The Natural Step when talking about current models and frameworks.
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